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Gianni Versace S.p.A., usually referred to as Versace, is an Italian fashion label founded by Gianni Versace in 1978. Gianni Versace was born in Reggio Calabria, Italy in 1946. At age 25, Versace was creating prêt-à-porter collections for top fashion houses of the time, including Genny, Complice and Callaghan. In 1978, with the help of his brother, Santo, he founded the Gianni Versace company. Later that year, the first Gianni Versace collection for women was shown in Milan.  In 1982 Gianni won the Cutty Sark and Golden Eye (L'Occhio d'Oro) awards for his 1982-1983 Fall/Winter women's collection . Versace also received the Golden Eye in 1984. In 1994, Gianni Versace designed a limited edition collection of jewelery watches, springing from collaboration between the famous designer Franck Muller, who developed and produced the collection in Geneva. Versace is synonymous with elegance, sophistication and attention to detail, and this is reflected in their watch collection. Today, Versace is one of the world's leading international fashion houses.